In-Game Micro Betting
Kero is a micro betting provider to over 180 sportsbook operators, broadcasters and major league teams. We help brands drive engagement, retention and profitability!
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Performance Metrics:
(As of June 2024)
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5% and growing
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8% across Soccer, Basketball, Baseball and soon in the NFL (Launch Q3 '24)
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What is Micro Betting?
In this brief explanation, Tomash Devenishek explains the vision of Kero Sports and the insights we use to disrupt the sports betting experience over the next decade.
It boils down to learning from what makes modern day entertainment outlets such as Tik-Tok and Instagram popular. The key ingredient is “Algorithmic Curation” focused on maximizing entertainment value.
“Today’s sports-betting products will be rejected by the next generation.”
— Tomash Devenishek, Founder, Kero Sports
on the necessary ‘Tik-Tok-ification of sports-betting’
SBC Summit North America 2021