MaxBet and Kero Gaming Inc: Enhancing Player Engagement Through Innovative Micro-Betting Partnership
Miami, FL – March 17, 2025 – MaxBet, Serbia's leading sportsbook, is thrilled to announce a strategic partnership with Kero Gaming Inc., a pioneer in sports betting and entertainment technology. This collaboration brings the implementation of Kero Gaming's advanced technologies to MaxBet's portfolio via an innovative “watch and bet” experience called FlashBets. FlashBets combines in-play betting, live streaming or match trackers, and player chat rooms into a single unique experience, offering MaxBet players with an unparalleled in-play betting and entertainment destination.
With this partnership, MaxBet aims to bring this cutting-edge technology of Kero Gaming to its Serbian customers, further strengthening its position as the number one sportsbook in the region.
“The partnership with Kero Gaming represents an important step in our mission of providing customers with the most innovative and exciting betting experience. The supreme-class technology will additionally expand our portfolio and strengthen MaxBet’s leading position in the market, while with FlashBets, our customers will have the opportunity to experience a brand new dimension of in-play betting, ranking us at the top of innovation in the betting industry,” said Savo Bakmaz, MaxBet CEO.
"We are proud and excited to announce our partnership with MaxBet, a leader in the Serbian and Balkan sports betting market. This collaboration unites two teams dedicated to innovating the in-play betting experience and highlights the expansion of Kero Gaming's global footprint. We would like to thank the incredible team at MaxBet for their efforts to make the partnership a reality,” said Tomash Devenishek, CEO and Founder of Kero Gaming.
FlashBets is currently available across 35 football leagues and competitions, with a portfolio of baseball, basketball and American football coming later this year.
About MaxBet:
MaxBet has been engaged in organising games of chance since 1993. Today, it is an example of successful and responsible business operations, employing more than 3,000 people and present at more than 450 locations in Serbia, Montenegro, Republika Srpska and North Macedonia. As of this year, MaxBet is a member of Flutter International, an international division of Flutter Entertainment, the largest sports betting and games of chance operator, listed at the New York Stock Exchange. Socially responsible governance of the company is based on constant investments in long-term and stable relations, aimed at continuous contribution to the development of the society where it operates.
About Kero Gaming Inc.
Kero Gaming, a pioneer in the betting and entertainment technology since 2019, offers innovative solutions, ensuring players access betting markets tailored to every moment of the game and aligned with individual preferences. This unique approach provides users with an unparalleled level of engagement, transforming every moment and play into an extraordinary blend of entertainment and betting.
